To kick off the campaign, I first identified the key weakness to address, the lack of awareness about Junior Achievement (JA). I chose to feature images of kids to reflect the target audience, and these visuals allowed for flexibility by easily swapping out different student images. The tagline was designed to clearly convey what JA’s programs offer to kids. I stuck with JA’s brand colours, creating a visually appealing background, and used an arrow to guide the viewer’s eye through the design and toward their website. The arrow also symbolizes the upward trajectory students will experience when they sign up for JA. Overall, this campaign effectively spreads awareness of Junior Achievement and highlights the impact they have on students.
FaceBook
The JA campaign targets both students and parents. To achieve this, I created a series of posts that feature different images of people, helping to build a strong and lasting campaign. These posts are specifically designed for Facebook, as parents are the primary users of the platform.
Instagram
These are the JA campaign posts for Instagram, designed specifically for high school students, as they are the primary users of the platform.
Mobile Junior Achievement Campaign Page
The Mobile Campaign page highlights what JA offers to kids, clearly outlines their goals, and guides users on how they can support both JA and the children in the programs. The mobile layout enhances this experience by keeping the design simple and user-friendly, ensuring a smooth and engaging experience for viewers.
